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ONCE UPON A PARTY

Punit and Niharika, a dynamic duo in the fashion world, thought it was time to celebrate after the acquisition of their first brand. After nearly a decade of hard work, they were ready to rejoice.

As they continued their celebration, they couldn't help but notice a striking disparity-men, oh men, why were you so underdressed compared to the style goddesses at these upscale clubs? Punit faced the challenge of finding a brand that captured the vibrant energy of these social settings. The options available were limited to the usual checkered shirts, sporty polos, and casual tees-everything that screamed ORDINARY, Off he jetted to international shopping hubs, where he found style, but not without breaking the bank.

These club soirées transformed into invaluable research opportunities for the entrepreneurial couple. With keen observation, they dissected men's fashion choices, understanding the nuances of their style. In a playful twist, Niharika donned chic black glasses at night parties, allowing her to gather insights without attracting attention.

As they delved deeper into this world, it became abundantly clear that a significant gap existed in the market. Men were either splurging on international designers, settling for subpar fast fashion, or opting for sports-appropriate attire. The options for those looking to make a statement were disappointingly few.

They also realized that prioritizing fun and feeling your best is a great approach to life! After all, everyone has their share of stress and worries, and feeling your best when you step out is a mindset worth embracing.


Chapter 1

After a decade of hard work and a successful exit, we thought we were simply celebrating. But it turned out to be so much more.

Chapter 2

Punit realized that men weren't matching the party vibes as well as their counterparts. He found himself struggling to find the right clothes for the occasion.

Chapter 3

Research mode activated: Niharika, in her infamous black glasses, was dissecting the party looks, all to avoid any trouble.

Chapter 4

Outerworld was born, and we found ourselves on the entrepreneurship roller coaster yet again, vibing to party tunes this time along.

Our Ethos

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